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"With your permission, I am going to send you FREE a new, self-filling black
beauty fountain pen-pencil, with your name stamped upon it in 24 carat solid gold leaf." Or... "With your permission I am going to make an analysis of the soil of your lawn to determine -- at my own risk and expense -- what elements are lacking in it, what you need for stronger, healthier, more closely grown turf." These openings have been used over and over again because they work. Here's how a recent mailing from Rodale press started (mind you this is the control for the last 3 years -- not an easy task when you mail millions): Hot new book reveals... The Astonishing Sex Secrets Of The Most Satisfied...Most Knowledgeable...And Most Respected Lovers in the World! Learn to enjoy the best sex of your life, at any age... with the amazing secrets and discoveries in this just-released "For Men Only" book that is dramatically changing men's (and women's) lives literally overnight... Dear Friend, With your permission (and with strict precautions for privacy), I am going to send you one the most important and exciting books every released by an American publisher.
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I hope this special report has opened your eyes to see how important it is to look
to the past for your future ideas. Good luck! |
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