"With your permission, I am going to send you FREE a new, self-filling black
beauty fountain pen-pencil, with your name stamped upon it in 24 carat solid gold
leaf." Or...

            "With your permission I am going to make an analysis of the soil of your lawn
to determine -- at my own risk and expense -- what elements are lacking in it, what
you need for stronger, healthier, more closely grown turf."

                These openings have been used over and over again because they work. Here's
how a recent mailing from Rodale press started (mind you this is the control for the last
3 years -- not an easy task when you mail millions):

            Hot new book reveals...

                The Astonishing Sex Secrets Of The Most Satisfied...Most
Knowledgeable...And Most Respected Lovers in the World!

            Learn to enjoy the best sex of your life, at any age... with the amazing secrets and
discoveries in this just-released "For Men Only" book that is dramatically changing
men's (and women's) lives literally overnight...

            Dear Friend,

            With your permission (and with strict precautions for privacy), I am going to
send you one the most important and exciting books every released by an American
publisher.
* * *
            I hope this special report has opened your eyes to see how important it is to look
to the past for your future ideas. Good luck!

"In just 3 minutes and with 3 simple steps, you could change the way
your business and life work. Whether you're looking for more capital,
more customers or more profits, your chances of success will be
increased thousands of times if you read the material that many of the
web's successful marketers have read. You owe it to yourself to read
the "PowerPause" before doing anything else." Click Here for details


Copyright Surefire Marketing, Inc. All rights reserved

17 18 19