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hand -- so there will be no chance of forgetting it.
I thank you for your courtesy. Yours for mutual cooperation, You should notice the psychology involved here. People love giving opinions and by asking them you make people feel important. Plus, people want to help when asked. Boardroom reports, one of the top direct marketing companies in the country, (the people who write Bottom Line Business, Bottom Line Personal, and Bottom Line Health) are using this technique nearly 70 years later for two different offers (gee, I guess it still works). Here's the opening to a recent letter I received: Dear Yanik: Our records show that you're one of our best customers, and that's why I'm writing. Frankly, I need you help. I'm asking you to take part in a little marketing trial I've put together. Our company has a lot riding on the outcome, so I'm really hoping you'll participate. If you do, I'll send you one of the most valuable gifts we've ever given away. It's our giant new, 51,000-word book, the "DOCTOR'S LITTLE BLACK BAG OF REMEDIES AND CURES, Vol. I." I'll explain our marketing trial in a moment...and why your "verdict" is so important to us. But first, let me tell you about the special free gift you'll receive just for taking part. (tells about free gift)......... You can see why I say this is such a valuable book, and it's yours FREE just for taking part in my marketing trial. So what's this "marketing trial" all about? Here's the story... We've just launched what I believe is the most unusual and valuable health magazine ever published. It's called Bottom Line/Health, and I very much need to know what you think of it. Here's why... (goes on to explain how the fairest, most honest way to introduce new products is through sampling. Then makes call to action). Okay, there's one more opening Collier used that was magical. Here's how it goes:
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