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money in this new coat. So I've come to you as a customer of the house:
Will you try out one of these new "Any Weather" Topcoats for me for a week -- WEAR IT -- see how it feels, how it looks, how it compares with topcoats you have bought at $25 or $30? Above all, how it keeps out wind and rain? And then write me? Needless to say, I'll send you a coat you can be proud to wear anywhere -- a coat that will fit you as though made to measure by your own tailor. I can do it, you know, because we have so much greater a range of sizes than any retail store. Where the retailer carries coats in half a dozen sizes and only one length, we have 57 different sizes and 5 different coat lengths! More than that -- where ordinary raincoat or topcoat serves but one purpose, this new "AnyWeather" is topcoat, motor coat, sport coat and raincoat -- all in one! It can be worn on every occasion that a light overcoat is used -- and in a heavy downpour as well! Every man needs a coat like this for rainy days -- for chilly nights -- for auto rides. Stormy days will never again mean chills and colds and ruined clothes if you wear an "AnyWeather" coat. It will protect your health and your clothes, yet keep you looking and feeling as smartly dressed as ever. But I did not start out with the idea of selling YOU the coat. I just want to satisfy you that it is one you will be proud to wear anywhere, in any company, in any weather. If you will in the three simple measurements called for on the enclosed care -- I'll get one of these new "AnyWeather" coats off to you at once by prepaid Parcel Post -- to be worn for a week at my risk and expense -- FREE! At the end of the week, if you should like the coat so well that you want to keep it, you can pay -- NOT the $25 or $30 that you are accustomed to paying for coats in stores, not even our low Direct-to-the-User "Keepdry" price of $16.85 -- BUT OUR SPECIAL INTRODUCTORY PRICE TO YOU, ONLY $14.85! Otherwise just send it back at our expense, and in payment for the week's wear, tell me frankly your honest opinion of the coat and its salability. Naturally, I am not making offers like this to everyone, so whether you accept it or not, I should feel obliged if you would return the card so as to insure against its falling into other hands. Naturally, too, your opinion will be of value to me only if I get it NOW -- before the Fall season has really opened -- before we are definitely committed for any great quantity of these new all-weather coats. Won't you, therefore, fill in the three simple measurements on the card TONIGHT if you can, and mail it? On second thought, better mail it right away -- while you have it in your
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